Ai Academy Umwihariko w'Ikirango by Emanuele Grittini

Ai Academy Umwihariko w'Ikirango by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2020

Ai Academy Umwihariko w'Ikirango

by Emanuele Grittini

Client: Ai Academy

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Ai Academy Umwihariko w'Ikirango

Ai Academy ni umwihariko w'ikirango wakozwe ku bw'isosiyete ikorera mu bijyanye n'ubwenge bukorwa (artificial intelligence). Inyandiko y'ikirango ishingiye ku moko y'imyandikire ifite intera imwe (monospaced fonts), akoreshwa cyane mu bikorwa byo kwandika porogaramu. Amabara y'inyuma ahindura imiterere ya siyansi nyinshi za ubwenge bukorwa mo amashusho adasobanutse neza, atarangwa n'ikimenyetso cy'ikoranabuhanga. Yakozwe hifashishijwe uburyo bw'ubushakashatsi bwo guhuza amabara akoresheje irangi rishingiye ku mazi, hanyuma bifatwa amafoto maze bikoreshwa ibikorwa by'inyuma. Itandukaniro riri hagati y'inyandiko y'ikirango n'amabara y'inyuma rituma ikirango kigaragara neza. Amabara akomeye afasha kumenya ikirango mu bikoresho by'ibirori no mu myandikire ya interineti zishoboka.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Ai Academy Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Ai Academy Umwihariko w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Ai Academy Umwihariko w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.