Co Ba Coffee Umufuka wa Kawa by My Linh Mac

Co Ba Coffee Umufuka wa Kawa by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

Co Ba Coffee Umufuka wa Kawa

by My Linh Mac

Client: Mmac

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Co Ba Coffee Umufuka wa Kawa

Co Ba Coffee ni igishushanyo cy'ifunika ryakozwe ku bw'ikirango cya kawa cyo muri Vietnam. Ifunika rigaragaza kawa y'amagi, ikinyobwa gakondo cyo muri Vietnam kitaramenyekana cyane mu bindi bihugu. Ikirango gishingiye ku ishusho yoroheje y'uwashinze uyu mushinga. Izina ry'ikirango riva ku ijambo rya Vietnam risobanura "nyirasenge," rikibutsa umubano wo mu muryango n'ubuzima bw'abaturage. Amabara akoreshejwe avuye ku bworozi bw'ubuhinzi aho ibinyampeke bya kawa bikurirwamo. Impapuro n'imifuka bishobora gusubizwamo umusaruro ndetse na polyester bikoreshwa ku mifuka no ku bikoresho by'ibiro. Igishushanyo kigezweho gigenewe abanywa kawa bafite ubuzima bwihuse.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Co Ba Coffee Umufuka wa Kawa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Co Ba Coffee Umufuka wa Kawa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Co Ba Coffee Umufuka wa Kawa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac