HEMA Alliance Umwihariko w'Umuryango (Corporate Identity) na Pedro Panetto

Umushinga HEMA Alliance Umwihariko w'Umuryango (Corporate Identity) wa Pedro Panetto ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2020

HEMA Alliance Umwihariko w'Umuryango (Corporate Identity)

na Pedro Panetto

Umukiriya: Pedro Panetto

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100934

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye HEMA Alliance Umwihariko w'Umuryango (Corporate Identity)

Umwandiko w'Igitabo: HEMA Alliance ni umwihariko w'umuryango (corporate identity) wakozwe ku bw'ishyirahamwe rishyigikira abakora Imyitozo Gakondo y'Intambara y'Abanyaburayi (Historical European Martial Arts). Uyu mwihariko urimo uburyo 160 bwo guhindura ikimenyetso, bugizwe n'inyuma 40 z'inkota zerekanwa mu buryo bune butandukanye bwo kubyerekana. Buri nkota ikurikiza imigero y'icyitegererezo nyakuri cy'amateka. Inyuguti, intera hagati y'inyandiko, hamwe n'igishushanyo cy'ikimenyetso byubakiye ku Muringaniro w'Izahabu (Golden Ratio), bigatuma buri buryo bwose buhuriye ku mahame amwe. Buri wese ukora iyi myitozo ashobora guhitamo uburyo buhuye n'uburyo bw'imyitozo n'intwaro akunda.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

HEMA Alliance Umwihariko w'Umuryango (Corporate Identity) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. HEMA Alliance Umwihariko w'Umuryango (Corporate Identity) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. HEMA Alliance Umwihariko w'Umuryango (Corporate Identity) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Ibipimo n'Ipaki: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Ibibazo Fatizo: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Ikoranabuhanga ryo Guteza Imbere: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Ikibazo cy'Ishusho: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Ubushakashatsi: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Ibyatumye Habaho: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Uburyo bw'Imikorere: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Abagize Itsinda: Pedro Panetto.
Francesco Brugnera Teixeira.