Moutai Umufuka w'Inzoga by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

Moutai Umufuka w'Inzoga

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Umufuka w'Inzoga

Moutai ni igishushanyo cy'umufuka w'inzoga ya baijiu yo mu Bushinwa. Agasanduku ni ako ubwa mbere gakoresha umuco wo gukurura ikarita ihindura ishusho mu miterere y'umufuka. Iyo ikarita ikuweho, ishusho yacapishijwe irahinduka, igaragaza inyamaswa cumi na ebyiri z'umuzunguruko wa Zodiac y'Abashinwa hamwe n'abantu bo mu migani bateraniye mu kinamico i Maotai Town. Ishusho zerekana umuco n'ubuhanzi gakondo bw'Abashinwa. Icupa ryakozwe hifashishijwe ikoranabuhanga rya seramike. Impapuro zisohotse ku buryo bwa gatatu mu mwuka mucye n'ubushyuhe buke zakoreshejwe kugira ngo imisusire igumane ubunyangamugayo bwayo bwa mbere. Agasanduku kangana na milimetero 140 ku 125 ku 300.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Moutai Umufuka w'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Moutai Umufuka w'Inzoga biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Moutai Umufuka w'Inzoga ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun