Pavomea Dessert Store Ikimenyetso cy'Ubucuruzi bw'Ibinyobwa Biryoshye by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.
BuronzeAmashusho· 2020
Pavomea Dessert Store Ikimenyetso cy'Ubucuruzi bw'Ibinyobwa Biryoshye
by Jansword Zhu
Client: Jansword zhu
Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category
Verified Award Winner
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About Pavomea Dessert Store Ikimenyetso cy'Ubucuruzi bw'Ibinyobwa Biryoshye
Pavomea Dessert Store ni umushinga wo kurema ikimenyetso cy'ubucuruzi (branding) n'igishushanyo cy'ahantu (space design) ku ikirango cy'ibinyobwa biryoshye gihuza ibinyobwa biryoshye n'udufunguro tworoheje hamwe n'ibintu by'ubuhanzi. Igitekerezo gishingiye ku muhanga mu bumenyi bw'amabara w'Umudage Goethe, wize amabara maze atunganya ikizingo cy'amabara gifite impande esheshatu (hexagonal color wheel). Ikimenyetso (logo) gishobora guhinduka mu buryo butatu kugira ngo kigaragaze igitekerezo cya prism no kongera itandukaniro hagati y'imirongo n'imiterere. Amabara y'umweru safi agaragaza insanganyamatsiko y'amabara yose (panchromatic theme). Ipfundikizo (packaging) ikoresha imiterere y'impapuro, mu gihe igishushanyo cy'itara gikoresha ikirahuri cy'ubuhanga (acrylic). Igitekerezo cy'urumuri ni cyo kiyobora uburyo bwose bw'ikimenyetso cy'ubucuruzi ndetse n'imbere y'iduka.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Pavomea Dessert Store Ikimenyetso cy'Ubucuruzi bw'Ibinyobwa Biryoshye ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pavomea Dessert Store Ikimenyetso cy'Ubucuruzi bw'Ibinyobwa Biryoshye biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pavomea Dessert Store Ikimenyetso cy'Ubucuruzi bw'Ibinyobwa Biryoshye ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
- Tags
- Art, Dessert, Light, Pure, Prism, hexagon, Goethe
- Production Technology
- Paper structure(package) , Acrylic structure(lamp design)
- Design Challenge
- Control the quality of all the material.
- Research
- Research of Goethe.
- Inspiration
- The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
- Project Duration
- The project started in September 2018 and finished in December 2018 in Beijing.
- Operation Flow
- From the Concept of "Light" to the branding system and space design.
- Patents
- Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
- Team Members
- Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou
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