SberBank Online Primary Function: Porogaramu ya Banki igendanwa by SberBank Online Design Team

SberBank Online Primary Function: Porogaramu ya Banki igendanwa by SberBank Online Design Team is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Telefoni Igendanwa Competition Category.

IfezaTelefoni Igendanwa· 2021

SberBank Online Primary Function: Porogaramu ya Banki igendanwa

by SberBank Online Design Team

Client: Sberbank

Igihembo cya A' Design Award cya Ifeza Winner in Telefoni Igendanwa Category

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Colors

The Design

About SberBank Online Primary Function: Porogaramu ya Banki igendanwa

Book Text: SberBank Online ni porogaramu ya banki igendanwa yakorewe banki nini yo mu Burusiya. Hafi ya ibicuruzwa byose bya banki biraboneka kuri interineti binyuze muri iyi porogaramu. Serivisi za banki gakondo zivanze n'ibiranga imibereho nk'ibiganiro, inkuru na katalogi. Amakarita meza n'ibimenyetso bishobora kongerwa ku mafaranga yoherezwa kugira ngo babe abantu ku giti cyabo. Iyo igikorwa cy'ubwishyu gifashe igihe kirekire, hagaragazwa ekurano irimo animasiyo aho kugaragaza urupapuro rusa n'ubusa rwo gutangiza. Ekurano nyamukuru n'iyo kwakira igenerwa umuntu ku giti cye hashingiwe ku hantu no ku gihe cy'umunsi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

SberBank Online Primary Function: Porogaramu ya Banki igendanwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. SberBank Online Primary Function: Porogaramu ya Banki igendanwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. SberBank Online Primary Function: Porogaramu ya Banki igendanwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensions & Packaging: Above iOS 10.0 / Above Android 10.0
Tags: Digital Banking, Personalization, Emotional Design, app.
Production Technology: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Design Challenge: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Research: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiration: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Project Duration: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.