Wolffstrunk Primary Function: Umwirondoro w'Ikigo by Karen Cuthbert

Wolffstrunk Primary Function: Umwirondoro w'Ikigo by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2021

Wolffstrunk Primary Function: Umwirondoro w'Ikigo

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Wolffstrunk Primary Function: Umwirondoro w'Ikigo

Book Text: Wolffstrunk ni umwirondoro w'ikigo washyiriweho ikirango cy'inzoga za schnapps z'imbuto n'imitobe y'imbuto ikorerwa mu ruganda rwigenga rukora inzoga. Kugabanya no kuroranya mu buhanzi bishushanya ni byo biranga uyu mwirondoro ugaragara. Ishusho yoroshye y'ibisiga bimwe by'urutozi (wolf) ikoreshwa nk'ikimenyetso cy'igishushanyo mu buryo bw'imiterere y'ikigo, kandi ishusho y'igitonyanga cyoroshanyijwe yongewe kuri iyi shusho. Umutwe ushobora kwimuka utuma ikimenyetso kigira imico y'urwenya kandi bituma imiterere y'ibishushanyo iba iy'imbaraga. Ubu buryo bukubiyemo ikimenyetso gihuriweho, inyandiko z'ubucuruzi, amakarita ashyirwa ku macupa, amatangazo, amakarita y'iposita, igitabo cy'ikirango n'igishushanyo kigenda kigufi ku rubuga rwa interineti.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Wolffstrunk Primary Function: Umwirondoro w'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Wolffstrunk Primary Function: Umwirondoro w'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wolffstrunk Primary Function: Umwirondoro w'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020