Huade Umujyi by Fu Yong is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2020

Huade Umujyi

by Fu Yong

Client: Huade

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Umujyi

Huade yahoze ari ikigo cya gisirikare gikomeye cyo kurengera imipaka y’amajyaruguru y’Ubushinwa. Ibikoresho bya gisirikare byatereranywe birashobora guteza imbere uburambe bwa gisirikare nubukerarugendo, kandi bigatera iterambere ryubukungu bwumujyi. Igishushanyo cyahumetswe na buto, guhagarara no gutangira ibimenyetso muri buto bivuze guhagarika akazi gahuze, no gutangira urugendo rwa Huade. Gukomatanya kuruhuka no gutangira ikimenyetso na pentagram nicyongereza Abb. HD ya Huade. Inyenyeri eshanu yerekanwe ni igice cyibendera ryingabo na epaulet. Huade azahora yibuka kandi yunamire intwari zarinze igihugu mugihe cyintambara.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Huade Umujyi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Huade Umujyi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Huade Umujyi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.