Fil Primary Function: Ikimenyetso cy'ikirango by Young Huale

Fil Primary Function: Ikimenyetso cy'ikirango by Young Huale is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2020

Fil Primary Function: Ikimenyetso cy'ikirango

by Young Huale

Client: By-Enjoy

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Fil Primary Function: Ikimenyetso cy'ikirango

Book Text: FIL ni sisitemu y'ikimenyetso cy'ikirango yakorewe iduka rigurisha amakusanyirizo y'abadizayineri n'ibindi bikoresho by'idizayini. Izina FIL risobanura umurongo mu gifaransa. Umurongo ukomeza unyura hagati y'inyuguti eshatu, ku buryo igitekerezo giteye iyi kirango kigaragara neza kandi ku buryo butaziguye. Uyu murongo ushobora kongererwa uburebure cyangwa ukagabanywa, ibyo bigatuma logo ikoreshwa mu burebure butandukanye no mu myanya itandukanye ikomeza kugumana ishusho imwe yunze ubumwe. Iki kimenyetso gishyirwa ku byapa by'iduka, ku makarita y'ubucuruzi, ku gupfunyika, ku bikoresho byo kwandika, ku dukarita tw'amazina, ku mifuka no ku bikoresho bikozwe mu mpapuro.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Fil Primary Function: Ikimenyetso cy'ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Fil Primary Function: Ikimenyetso cy'ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fil Primary Function: Ikimenyetso cy'ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai