Pizzamax Ikirango cy'Ubucuruzi by Salvita Bingelyte

Pizzamax Ikirango cy'Ubucuruzi by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2020

Pizzamax Ikirango cy'Ubucuruzi

by Salvita Bingelyte

Client: Salvita Design

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Pizzamax Ikirango cy'Ubucuruzi

Pizzamax ni ikirango cy'ubucuruzi cy'urukurikirane rw'amaresitora mato agurisha pizza muri Litiwaniya. Ikirango cya mbere cyavanze imisusire myinshi itandukanye, gitanga icyerekezo gike ku bakiriya ku byerekeye iyi sosiyete. Igishushanyo gishya gikoresha ikirango cyoroheje gifite amabara atukura, umukara n'umweru, amabara asanzwe ajyanye na pizza gakondo yo mu Butaliyani. Amagambo "pizza" na "max" ashyirwa ku mpande zitandukanye za mudasobwa z'ubucuruzi n'ibipfundikizo bya pizza. Inyuguti M na X zifite impera zizengurutse zigereranya abakozi batwara pizza bafite amaboko atambitse. Iki kirango gikoreshwa kuri mudasobwa z'ubucuruzi, impapuro z'itsinda, ibipfundikizo bya pizza, ndetse n'imyambaro.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Pizzamax Ikirango cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pizzamax Ikirango cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pizzamax Ikirango cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens