Woonwaard Ikirango cy'Ikigo by Ruud Winder - Rebrandt

Woonwaard Ikirango cy'Ikigo by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Amashusho Competition Category.

ZahabuAmashusho· 2021

Woonwaard Ikirango cy'Ikigo

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Igihembo cya A' Design Award cya Zahabu Winner in Amashusho Category

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Colors

The Design

About Woonwaard Ikirango cy'Ikigo

Woonwaard ni ikirango cy'ikigo cyakozwe kuri kimwe mu bigo binini byo mu Buholandi bikodesha amazu. Iki kirango kigezweho ariko kinafite ubunyangamugayo, kandi kigaragaza ituze n'amahoro. Igishushanyo kigereranya ubudasa bw'abakodesha ndetse n'ibyiza byo gukodesha. Buri gikoresho gihabwa uruziga rwihariye, rukuwe mu gishushanyo shingiro kirimo uruziga zirenga 250 mu miterere n'amabara bitandukanye. Ibicapo bikoresha impapuro zemewe na FSC zifite amabara atandatu ya Pantone hiyongereyeho umukara. Ibikoresho bya digitale bigabanya ikoreshwa ry'impapuro.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Woonwaard Ikirango cy'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Woonwaard Ikirango cy'Ikigo biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Woonwaard Ikirango cy'Ikigo itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®