Use What Moves You Kwiyamamaza Hanze by Pancho Gonzalez and Cristian Chavez

Use What Moves You Kwiyamamaza Hanze by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cy'icyuma in Kwamamaza Competition Category.

IcyumaKwamamaza· 2020

Use What Moves You Kwiyamamaza Hanze

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

Igihembo cya A' Design Award cy'icyuma Winner in Kwamamaza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Use What Moves You Kwiyamamaza Hanze

Iki gishushanyo, ukoresheje ibihe bitatu bya buri munsi byabantu bakoresha metero kuri dairio, byerekana uburyo abantu basanzwe bakoresha ibicuruzwa bashobora kugura mumaduka yibuka ya metro. Igishushanyo kirahamagarira gukoresha ibicuruzwa bya metero (t-shati, mugs, amacupa, ibikinisho, nibindi) burimunsi, kubikoresha igihe icyo aricyo cyose cyumunsi no mubihe byose. Kurugero, muri kimwe mubishushanyo byatanzwe, umugore agaragara yambaye ishati ya metero muri plaza, atuje cyane kandi yishimye. Igishushanyo kigerageza gutumira ababona gushyiramo ibicuruzwa bya metero nkuburyo bushya.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Use What Moves You Kwiyamamaza Hanze ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Use What Moves You Kwiyamamaza Hanze biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Use What Moves You Kwiyamamaza Hanze yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging: OOH inside the subway.
Production Technology: Photography, Illustrator & Photoshop
Inspiration: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members: Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

Read the Press Release