Statice Igishushanyo Cyerekana Ikiranga Igishushanyo by Jia Cheng

Statice Igishushanyo Cyerekana Ikiranga Igishushanyo by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Statice Igishushanyo Cyerekana Ikiranga Igishushanyo

by Jia Cheng

Client: Statice GmbH

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Statice Igishushanyo Cyerekana Ikiranga Igishushanyo

Statice nisosiyete ikorera i Berlin itanga igisubizo cyamakuru atamenyekanye kugirango iterambere ryikoranabuhanga ryubahiriza ubuzima bwite. Muri uyu mushinga, igishushanyo mbonera n'amabara meza yerekanaga sisitemu iranga amashusho. Ihinduka ryibiri D (amakuru yumwimerere kuri sintetike yamakuru) bigize izina ryikirango S, biganisha kubintu byingenzi kandi byihariye biboneka. Amabara akwegera ijisho ntabwo ahereye kuri statit gusa (Inyanja lavenders) nayo ibara ryerekana neza ikiranga ikiranga kandi ryubaka ikizere, kurushaho kwerekana ishusho yikimenyetso.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Statice Igishushanyo Cyerekana Ikiranga Igishushanyo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Statice Igishushanyo Cyerekana Ikiranga Igishushanyo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Statice Igishushanyo Cyerekana Ikiranga Igishushanyo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.