Mi Transformers Optimus Prime Packaging Igikoresho cyo Gupakira Ibikinisho by'Ibice Byubakwa by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.
IcyumaIpaki· 2021
Mi Transformers Optimus Prime Packaging Igikoresho cyo Gupakira Ibikinisho by'Ibice Byubakwa
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category
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- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging Igikoresho cyo Gupakira Ibikinisho by'Ibice Byubakwa
Ipaki ya Mi Transformers Optimus Prime ni ipaki y'impapuro yateguwe ku bw'igikinisho cy'ibice byubakwa. Imbere y'agasanduku hagaragara igikoresho cyuzuye cyubatswe, bityo imiterere n'ibice bigenda bigasobanuka neza ku baguzi. Uburyo bworoshye n'amabara bihuye n'imiterere y'igikinisho. Imikorere yo kwerekana no gupakira ihujwe mu nyubako imwe. Igipfundikizo cyo hejuru gifungura kikerekana amasashe y'ibice byashyizwe mu bwinshi. Agasanduku ko hasi gafungura ku mpande zombi kagakora uduce twihariye tw'ububiko. Ibice birashobora gutondekwa hakurikijwe ubwoko, kandi agasanduku karashobora gukoreshwa nanone mu bubiko bwa buri munsi.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Mi Transformers Optimus Prime Packaging Igikoresho cyo Gupakira Ibikinisho by'Ibice Byubakwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mi Transformers Optimus Prime Packaging Igikoresho cyo Gupakira Ibikinisho by'Ibice Byubakwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mi Transformers Optimus Prime Packaging Igikoresho cyo Gupakira Ibikinisho by'Ibice Byubakwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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