SciFest Los Angeles Sisitemu y'Umwihariko wa Festivali by Ching-Fa Lung

SciFest Los Angeles Sisitemu y'Umwihariko wa Festivali by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2021

SciFest Los Angeles Sisitemu y'Umwihariko wa Festivali

by Ching-Fa Lung

Client: Art Center College of Design

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About SciFest Los Angeles Sisitemu y'Umwihariko wa Festivali

SciFest Los Angeles ni sisitemu y'umwihariko wa festivali yaremewe festivali y'iminsi umunani yerekeye za filime za siyansi-fiction (science fiction), izwi ku izina rikaba ridahari mu by'ukuri. Iyi porogaramu itoranya filime za siyansi-fiction z'ibyamamare zavuye mu 1970 kugeza 2017, zikaba zikubiyemo ubwoko butandukanye nk'ibikorwa by'ibitangaza (action), amashusho azunguruka (animation), n'ibanga (mystery). Ubwoko bw'inyuguti zifite imiterere y'ingazi (dimensional typeface), zihuje n'ibyerekezo by'ibipimo bine, nibwo bwifashishwa nk'ururimi rusange rw'ijisho mu bikorwa byose. Za posita zikoresha ikoranabuhanga rya reyaliti yongerewe (augmented reality), bituma abareba bashobora gusuzuma ubujyakuzimu bwazo. Imiterere ya porogaramu (app) n'urubuga rw'ikoranabuhanga (website) na byo bikoresha amashusho y'ingazi eshatu agenda (kinetic three-dimensional graphics).

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

SciFest Los Angeles Sisitemu y'Umwihariko wa Festivali ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. SciFest Los Angeles Sisitemu y'Umwihariko wa Festivali biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. SciFest Los Angeles Sisitemu y'Umwihariko wa Festivali yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.