Harlem Advocacy Igice cy'Amaposita by Jiaqi Song

Harlem Advocacy Igice cy'Amaposita by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Harlem Advocacy Igice cy'Amaposita

by Jiaqi Song

Client: Bandujo Advertising Design

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Igice cy'Amaposita

Harlem Advocacy ni urukurikirane rw'amaposita y'kampanye y'itangazamakuru yakozwe ku rwego rw'umushinga w'ubuzima rusange ushingiye i Harlem, mu mujyi wa New York. Amaposita akoresha ikirango cy'ubuzima cyagenwe hamwe n'udushushanyo tw'ibimenyetso, kandi buri kimenyetso kigereranya serivisi imwe, urugero nk'ubuvuzi, imibereho myiza y'abaturage, uburezi cyangwa ubufasha bwerekeye akazi. Iposita nyamukuru imwe yerekana ibimenyetso byose hamwe. Kugira ngo bikwirakwizwe mu rubuga rusange, urukurikirane rwagabanyijwe mu maposita atandukanye, buri rimwe rikagaragaza ikimenyetso kimwe mu bunini bunini. Imisusire y'iyi mishushanyo yayobowe n'imyubakire ya "pop art", ku buryo serivisi zishobora kumenyekana vuba n'abaturage b'aho hantu.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Harlem Advocacy Igice cy'Amaposita ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Harlem Advocacy Igice cy'Amaposita biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Harlem Advocacy Igice cy'Amaposita ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.