Jie Yi Couture Ikimenyetso cy'Ubucuruzi na Yiwen Tu

Umushinga Jie Yi Couture Ikimenyetso cy'Ubucuruzi wa Yiwen Tu ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

Jie Yi Couture Ikimenyetso cy'Ubucuruzi

na Yiwen Tu

Umukiriya: Jie Yi Couture Studio

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #109125

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jie Yi Couture Ikimenyetso cy'Ubucuruzi

Jie Yi Couture ni ikimenyetso cy'ubucuruzi cyakozwe ku bw'isitidiyo y'imyenda yo mu rwego rwo hejuru iherereye i Shanghai. Inyuguti y'Igishinwa Jie isobanura gukemura no gusesengura, mu gihe Yi isobanura umwe, ubumwe n'uburinganire. Ikirango cyubatswe hakoreshejwe imyandikire y'Igishinwa, aho ibice by'inyuguti bisimbuwe n'ibimenyetso by'igishushanyo cy'umuntu (mannequin) n'imikasi. Ibishushanyo mbonera by'imikorere y'imideri (pattern-making sketches) ni byo bigize ikintu nyamukuru cy'isura, aho imirongo yabyo, imizingo n'inyandiko byose bihuriza hamwe bigashyiraho ishusho irambuye. Iki kimenyetso cyakoreshejwe no ku bipaki bitangwa mu bunini butandukanye. Igishushanyo kigaragaza ubuhanga bw'ubukorikori hamwe n'umurimo w'ubudozi bwihariye bugenewe buri muntu ku giti cye (semi-custom tailoring).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Jie Yi Couture Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Jie Yi Couture Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Jie Yi Couture Ikimenyetso cy'Ubucuruzi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Ibipimo n'Ipaki: The packaging shown is offered in a variety of sizes and iterations based on the product.
Ibibazo Fatizo: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Ikoranabuhanga ryo Guteza Imbere: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Ikibazo cy'Ishusho: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Ubushakashatsi: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Ibyatumye Habaho: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Igihe cy'Umushinga: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Uburyo bw'Imikorere: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Abagize Itsinda: Independent
Abafotoye: Yiwen Tu, 2020