X-Hale Igikorwa cy'Ibanze: Igishushanyo cy'Umukino w'Itangazamakuru by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.
BuronzeAmashusho· 2021
X-Hale Igikorwa cy'Ibanze: Igishushanyo cy'Umukino w'Itangazamakuru
by Yiwen Tu
Client: The International Society for Performing and Visual Arts
Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category
Verified Award Winner
Verify Award Status for #109267The Design
About X-Hale Igikorwa cy'Ibanze: Igishushanyo cy'Umukino w'Itangazamakuru
Andiko ry'Igitabo: X-Hale ni igishushanyo cy'umukino w'itangazamakuru cyakorewe iserukiramuco ry'ubuhanzi rya interineti. Uyu mukino ugizwe na logo, amaposita, ibendera, filime ngufi y'itangazo hamwe n'ibikoresho by'ishusho kugira ngo bikoreshwe mu gutangaza amashusho kuri interineti mu buzima nyabwo. Ikintu cy'ingenzi mu bishushanyo ni inyubako y'inyandiko ifite imiterere ya 2.5D. Amabara asubiza umucyo (iridescent) akoreshwa kugira ngo agaragaze ubworoherane, isuku y'imigenderanire, n'ibanga. Ibintu byinshi, nk'amaposita afite imiterere y'urukiramende ndetse n'amakarita y'imvugo, birimo imitwarire y'ubuzima igaragaza guhumeka buhoro nk'ubuzima busanzwe. Ibi bikoresho byateguriwe gukoreshwa kuri urubuga rw'ikoranabuhanga hamwe n'imbuga nkoranyambaga mu buryo bwinshi butandukanye. Uyu mukino ugamije gushyigikira ibiganiro biba kuri interineti hagati y'abahanzi n'abakunzi babo mu gihe cy'icyorezo cya Coronavirus (pandemic).
The Recognition
About the Igihembo cya A' Design Award cya Buronze
X-Hale Igikorwa cy'Ibanze: Igishushanyo cy'Umukino w'Itangazamakuru ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. X-Hale Igikorwa cy'Ibanze: Igishushanyo cy'Umukino w'Itangazamakuru biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. X-Hale Igikorwa cy'Ibanze: Igishushanyo cy'Umukino w'Itangazamakuru ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
- Dimensions & Packaging
- posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device - Tags
- X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
- Production Technology
- 2.5D typography, Iridescent, photoshop, c4d
- Design Challenge
- COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
- Research
- The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
- Inspiration
- The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
- Project Duration
- This is an ongoing project starting in July 2020 in New York and Beijing
- Operation Flow
- Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
- Team Members
- Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu - Image Credits
- Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu
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