Hmp Umwihariko w'Ishusho by Fanny De Bray

Icyuma Amashusho · 2021

Hmp Umwihariko w'Ishusho

by Fanny De Bray

Igihembo cya A' Design Award cy'icyuma 2021 in Amashusho
CLIENT: Made for you
Estimated Number of Design Views: 11,197
Verification code EE721F9E20 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Hmp Umwihariko w'Ishusho

HMP ni umwihariko w'ishusho wakozwe ku bw'itsinda ry'ubwubatsi bw'imashini. Ikirango kigaragaza imbaraga z'isosiyete kandi kigasobanura neza itumanaho ryayo. Inyuguti zikozwe mu buryo bumwe itsinda rikoresha ryo kuzishushanya ku bicuruzwa byaryo. Amashusho n'imigambi ya tekiniki iri inyuma agaragaza inkunga ikomeye HMP itanga. Buri rwego rw'ubuhanga rugaragazwa n'ikimenyetso hamwe n'ibara ryihariye, byatoranyijwe hamwe n'umukiriya kugira ngo basobanure serivisi zitandukanye. Umwihariko w'ishusho wahujwe kugira ngo ukoreshwe mu buryo bw'ikoranabuhanga ndetse no mu byanditswe, harimo amakarita y'ubucuruzi, impapuro z'ubutumwa n'amadosiye.

About the Igihembo cya A' Design Award cy'icyuma

Hmp Umwihariko w'Ishusho ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Hmp Umwihariko w'Ishusho biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Hmp Umwihariko w'Ishusho yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Press Kit

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Image Credits: Photographer: Maxime Huriez