Jiangmen Culture and Tourism Ikirango n'Umwihariko w'Ubucuruzi by EUCA Culture and Communications Co. Ltd.

Jiangmen Culture and Tourism Ikirango n'Umwihariko w'Ubucuruzi by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Jiangmen Culture and Tourism Ikirango n'Umwihariko w'Ubucuruzi

by EUCA Culture and Communications Co. Ltd.

Client: Jiangmen culture, tourism, radio, television and Sports Bureau

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangmen Culture and Tourism Ikirango n'Umwihariko w'Ubucuruzi

Jiangmen Culture and Tourism ni ikirango n'umwihariko w'ubucuruzi byakorewe umurima w'umuco n'ubukerarugendo mu mujyi wa Jiangmen, umujyi uherereye mu ntara ya Guangdong mu majyepfo y'Ubushinwa. Iki kirango cyahumetswe n'inyuguti gakondo y'Ubushinwa Men, isobanura umuryango, ndetse n'inyubako y'urugero rw'urwibutso. Ibintu byavanywe mu ishusho y'umujyi, ubwubatsi, umurage w'umuco, ubutaka n'ibimera bya Jiangmen byahujwe hamwe muri iyo shusho y'umuryango. Ibara ry'izahabu ridacana ryerekana umujyi ukize ariko utishima cyane. Umwihariko w'ubuyobozi w'ubucuruzi wateguwe kugira ngo ushigikire imikoreshereze ihuriweho.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Jiangmen Culture and Tourism Ikirango n'Umwihariko w'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Jiangmen Culture and Tourism Ikirango n'Umwihariko w'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Jiangmen Culture and Tourism Ikirango n'Umwihariko w'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tags: Branding, City, Culture and tourism, Logo design, Visual system
Design Challenge: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Research: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiration: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Project Duration: June 2019 – April 2020, Shanghai, China
Operation Flow: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Team Members: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Image Credits: Ellain Li, Grace Xu， Di Tang