Money Talks Umurongo w'Amashusho by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.
IcyumaAmashusho· 2021
Money Talks Umurongo w'Amashusho
Client: Huzhou University
Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category
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The Design
About Money Talks Umurongo w'Amashusho
Amagambo mu Gitabo: Money Talks ni umurongo w'amashusho agaragaza ruswa mu bayobozi. Uyu murongo werekana amayobera magana menshi ahagarariye irari ryihishe, amategeko adavugwa, ndetse n'ikwepfu ry'ibyubahiro n'ubukungu. Amashusho y'umwijima kandi atesha agaciro agaragazwa ahanini n'ishusho nziza abaturage bafite ku bayobozi. Buri shusho ifite ingano ya milimetero 297 kuri 420, kandi yakozwe hifashishijwe porogaramu za Adobe Photoshop na Illustrator. Aya mashusho asaba ubuyobozi bunyangamugayo, umurava, n'ubutabera, mu gihe atanga n'uburambe bw'ubuhanzi ku babireba.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Money Talks Umurongo w'Amashusho ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Money Talks Umurongo w'Amashusho biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Money Talks Umurongo w'Amashusho yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
- Dimensions & Packaging
- Width: 297mm x Height: 420mm x Weight: 200gm
- Tags
- Money Talks, Anti-Corruption, With the people in my heart
- Production Technology
- Adobe Photoshop and Illustrator
- Design Challenge
- The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
- Research
- Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
- Inspiration
- The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
- Project Duration
- This project was created and completed between January and June 2020 in Ningbo, China.
- Operation Flow
- This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
- Patents
- Copyright©2020 CHIA-LIANG LIN. All rights reserved.
- Team Members
- CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN - Image Credits
- Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN
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