Cilly Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa mu Mwidubi by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa mu Mwidubi by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Cilly Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa mu Mwidubi

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa mu Mwidubi

Umwandiko w'Igitabo: Cilly ni igishushanyo cy'ipaki y'umutobe wa rosa roxburghii wagenewe abaguzi bakiri bato. Umutobe ugenewe gusukura akanwa mu gihe cyo kurya, mu gihe kimwe utanga ubwiza n'intungamubiri z'ubuzima bwiza. Igikoresho ni umwidubi wa aluminium ufite ubushobozi bwa mililitiro 245. Umwidubi ufite uburebure bwa milimetero 65, ubugari bwa milimetero 65 n'ubuhagarike bwa milimetero 95. Ibishushanyo bivanga imisusire ya graffiti n'ubuhanzi bwa pop art. Izina ry'ikirango rishyizwe hagati y'igishushanyo cy'imvange y'umutobe utemba mu buryo budasanzwe. Amabara arabagirana kandi ahuriranye atuma umwidubi ugaragara mushya kandi wa none.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Cilly Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa mu Mwidubi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Cilly Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa mu Mwidubi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Cilly Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa mu Mwidubi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu