Display Of Guilin Scenery Gupfundikira Ibinyabupfura bya Guilin by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.
IcyumaIpaki· 2021
Display Of Guilin Scenery Gupfundikira Ibinyabupfura bya Guilin
Client: Guilin Sanjin Group Co., Ltd.
Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category
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- Verified Award Winner
- Verify Award Status for #110995
The Design
About Display Of Guilin Scenery Gupfundikira Ibinyabupfura bya Guilin
Kwerekana Ibidukikije bya Guilin ni ipaki ya toothpaste yakozwe ku bw'ikirango gishingiye i Guilin, mu Bushinwa. Ibidukikije bibiri byo mu karere, Uruzi rwa Li n'imirima y'ubutaka bugenwa mu byiciro bya Longsheng, byerekanwa mu buryo bw'ubuhanzi gakondo bw'Abashinwa kugira ngo herekanwe aho igicuruzwa gikomoka n'imiterere yacyo Kamere. Agasanduku ko hanze gakozwe mu mpapuro z'ibara ry'umweru zifite uburemere bwa gramu 350, zifite ubwoya bwo hejuru budasesuye n'ubwoya bwa ultraviolet budashira ku maso. Umuyoboro (tube) uhuza uduce twa pulasitiki n'ibyuma bya aluminium. Aho kwibanda gusa ku mikorere, iyi mishinga y'igishushanyo ishaka guhuza umubano ushobora kumenyekana hagati y'ikirango n'ibidukikije bizwi na benshi mu baguzi.
The Recognition
About the Igihembo cya A' Design Award cy'icyuma
Display Of Guilin Scenery Gupfundikira Ibinyabupfura bya Guilin ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Display Of Guilin Scenery Gupfundikira Ibinyabupfura bya Guilin biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Display Of Guilin Scenery Gupfundikira Ibinyabupfura bya Guilin yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
- Dimensions & Packaging
- Outer box,45mm*35mm*190mm
tube,94mm*146mm - Tags
- Emotional resonance, uniqueness, product origin, Guilin scenery
- Production Technology
- Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX - Design Challenge
- Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
- Research
- Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
- Inspiration
- The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery. - Project Duration
- April 22, 2020 to May 12, 2020.
- Operation Flow
- Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
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