Little Magic Umwihariko w'Ikirango cy'Imyenda y'Abana by Hsuan-Yun Huang

Little Magic Umwihariko w'Ikirango cy'Imyenda y'Abana by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Little Magic Umwihariko w'Ikirango cy'Imyenda y'Abana

by Hsuan-Yun Huang

Client: Little Magic

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Little Magic Umwihariko w'Ikirango cy'Imyenda y'Abana

Little Magic ni umwihariko w'ikirango washinzwe kuri umurongo w'imyenda y'abana. Uyu mwihariko ukoresha ikimenyetso kizwi cyane cy'ubuhanuzi, ari cyo urukwavu rwambaye ingofero, gisa n'urworoshye kandi gishimishije. Amashusho y'inyamaswa yateguwe kugira ngo yigishe abana n'ababyeyi babo kubaha ibiremwa byose byo ku isi. Iyi myenda ikorwa mu ipamba 100% karemano yemejwe na GOTS, ishushanywa hakoreshejwe ibiryoshye bidafite uburozi kandi nta miti mbi irimo. Uduce tw'ikirango n'ubwitonzi mu isuku bishyirwa hanze kugira ngo bitihanukura uruhu ruhungabana rw'abana. Ipaki ikorwa mu mpapuro zisubijwemo ndetse na plastike ishobora gusubizwamo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Little Magic Umwihariko w'Ikirango cy'Imyenda y'Abana ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Little Magic Umwihariko w'Ikirango cy'Imyenda y'Abana biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Little Magic Umwihariko w'Ikirango cy'Imyenda y'Abana ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags: Branding, Packaging, Illustration, Children Clothing.
Production Technology: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Research: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Project Duration: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Team Members: Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Image Credits: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020