Ifeza Ipaki · 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ipfundikizo ry'icupa rya Sake
- Igihembo cya A' Design Award cya Ifeza 2021 in Ipaki
- CLIENT: Tanaka 1789 X Chartier
- Estimated Number of Design Views: 24,702
- Verification code 0283CF9FF1 · Verify this award
Colors
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ipfundikizo ry'icupa rya Sake
Tanaka 1789 X Chartier Sake Blend 001 ni ipfundikizo ry'urukurikirane rw'ivanga rya sake. Iri kete rifite ishusho y'urusobe rw'umukara ku mukara ryahumekewe n'inkuta z'uruganda rwa Tanaka Brewery, urugero rw'ubwubatsi bwa Kura bwo mu gihe cya Edo. Uru rusobe rucapwe nk'amavarinishi hirya no hino ku cupa kandi ruteguwe mu rukurikirane rw'imenshinganamitatu, ikimenyetso cy'ubumenyi bw'impumuro. Umukara n'umweru bikoreshwa kubera ko ibi bimenyetso byombi bifite aya mabara, kandi amacupa y'umukara agenerwa sake yo mu rwego rwo hejuru. Amazina yombi ahujwe mu ishusho y'umusaraba binyuze mu nyuguti A basangiye.
About the Igihembo cya A' Design Award cya Ifeza
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ipfundikizo ry'icupa rya Sake ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ipfundikizo ry'icupa rya Sake biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Ipfundikizo ry'icupa rya Sake ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
