Umushinga Dark Horse Wine Primary Function: Ipfundikizo rya Divayi wa Pierre Delebois ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IfezaIpaki· 2021
Dark Horse Wine Primary Function: Ipfundikizo rya Divayi
Umukiriya: E&J Gallo
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #112024Imigereranyo
Ibyerekeye Dark Horse Wine Primary Function: Ipfundikizo rya Divayi
Dark Horse ni igishushanyo cy'ipfundikizo n'iranga ry'ikirango cyakorewe ikirango cya divayi cyo muri Kaliforuniya. Iki gishushanyo gishingiye ku buryo bworoshye buhuza urutonde rwose rw'ipfundikizo kandi butuma habaho kongeraho ibindi mu gihe kizaza. Amakarita yandikwa ku mpapuro z'icyiciro cyo hejuru zifite isura irabagirana n'itararabagirana, bigatuma amabara n'ibimenyetso by'uburyohe byiyongera. Ikimenyetso cy'ikirango gishyirwa imbere no hagati ku ikarita imwe n'imwe. Imiterere y'ikarita yoroshye, ku buryo ibiri mu icupa bishobora kumvikana ako kanya. Intego ni ukwerekana neza ubwiza n'uburyohe ku murongo w'ibicuruzwa.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Dark Horse Wine Primary Function: Ipfundikizo rya Divayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Dark Horse Wine Primary Function: Ipfundikizo rya Divayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Dark Horse Wine Primary Function: Ipfundikizo rya Divayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Ikoranabuhanga ryo Guteza Imbere
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Ibyatumye Habaho
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Abagize Itsinda
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
Byatanzwe
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