Umushinga New HQ New Rules Primary Function: Sisitemu y'Ibimenyetso Byerekana wa Hd Communication Kft. ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
IfezaAmashusho· 2021
New HQ New Rules Primary Function: Sisitemu y'Ibimenyetso Byerekana
Umukiriya: Magyar Telekom
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #112485Imigereranyo
Ibyerekeye New HQ New Rules Primary Function: Sisitemu y'Ibimenyetso Byerekana
New HQ New Rules ni sisitemu y'ibimenyetso byerekana yakozwe kubera icyicaro gikuru gishya cya Magyar Telekom. Ibi bimenyetso bigaragaza urutonde rw'amabwiriza ku myitwarire yo mu biro. Igishushanyo kirasukuye ariko gishimishije, ku buryo amabwiriza aganisha ku gukurura aho kuba ategeka. Ibishushanyo byerekana ibintu bya buri munsi biba mu biro hamwe n'urwenya n'ubumuntu. Uburyo bwa kera bunyuranye n'ingano n'imiterere igezweho y'inyubako. Intego ni ugutanga icyifuzo gikomeye cyihuse cy'amarangamutima no gushishikariza abantu gukurikiza amabwiriza banyuranye n'akamwenyuro.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
New HQ New Rules Primary Function: Sisitemu y'Ibimenyetso Byerekana ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. New HQ New Rules Primary Function: Sisitemu y'Ibimenyetso Byerekana biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. New HQ New Rules Primary Function: Sisitemu y'Ibimenyetso Byerekana ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Ibibazo Fatizo
- Office building, Signage, Illustration, Design, System of Norm
- Ibyatumye Habaho
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Igihe cy'Umushinga
- Permanent
- Abagize Itsinda
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Byatanzwe
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