RYC Brand Identity Ikimenyetso cy'Ubwoko bw'Isosiyete by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

RYC Brand Identity Ikimenyetso cy'Ubwoko bw'Isosiyete

by Fengnan Lin

Client: Ryc

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About RYC Brand Identity Ikimenyetso cy'Ubwoko bw'Isosiyete

Umwandiko w'Igitabo: Ikimenyetso cy'Ubwoko bw'Isosiyete RYC ni ikimenyetso cy'ubwoko bw'isosiyete cyakozwe ku bw'ikigo gicuruza kuri interineti gishingiye i Guangzhou, mu Bushinwa. Ikirango gikozwe mu bimenyetso by'inyandiko bitatu: akamenyetso k'ubutunganirizwa (!) kagaragaza ubuhanga, akaduru (,) kagaragaza kwihangana, n'akadomo (.) kagaragaza ukunoze n'itangira rishya. Inyuguti R n'imiterere y'igikoni cyo kuguriramo bihujwe n'ibi bimenyetso by'inyandiko kugira ngo bigaragaze urwego rw'ubucuruzi. Ibimenyetso by'inyandiko bikoreshwa nk'ururimi rusangiwe hagati y'ibihugu. Iki kimenyetso gishyirwa ku makarita y'ubucuruzi, insiganwa, ibitabo byo kwandikamo, ipaki y'impano n'amasashe y'ubwoya, hakoreshejwe ifoili y'ifeza n'uburyo bwo gucapa hakoreshejwe umuyoboro (screen printing).

The Recognition

About the Igihembo cya A' Design Award cya Buronze

RYC Brand Identity Ikimenyetso cy'Ubwoko bw'Isosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. RYC Brand Identity Ikimenyetso cy'Ubwoko bw'Isosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. RYC Brand Identity Ikimenyetso cy'Ubwoko bw'Isosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.