C-MAX Branding Identity Ikimenyetso cy'Ubuzima bw'Isosiyete by Fengnan Lin

C-MAX Branding Identity Ikimenyetso cy'Ubuzima bw'Isosiyete by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

C-MAX Branding Identity Ikimenyetso cy'Ubuzima bw'Isosiyete

by Fengnan Lin

Client: C-Max

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About C-MAX Branding Identity Ikimenyetso cy'Ubuzima bw'Isosiyete

C-MAX Ikimenyetso cy'Ubuzima bw'Isosiyete ni gahunda y'ikimenyetso gifatika yakozwe ku bw'isosiyete y'ikoranabuhanga ikorera mu bijyanye na cloud computing na big data. Ikirango gihuza inyuguti CMAX n'ibimenyetso bisanzwe bikoreshwa mu gukora porogaramu, birimo utubaho tugoramye (angle brackets), akadomo gato (dash) n'akambi (arrow), bigereranya kubara no kwimurwa kw'amakuru mu buryo bugenda neza. Ibara ryirabura rigaragaza ubushishozi n'ukuri, mu gihe amashusho y'inyongera afite amabara menshi agaragaza isi iriho umucyo yubatswe hifashishijwe ikoranabuhanga. Iki kimenyetso gikoreshwa ku makarita y'ubucuruzi, amakarita y'akazi, ubwo bipanuro (notebooks) n'amasakoshi y'imyenda (canvas bags), hifashishijwe uburyo bwo gucapa amabara ane (four-color printing) n'igishushanyo cyongera umucyo (UV glazing).

The Recognition

About the Igihembo cya A' Design Award cya Buronze

C-MAX Branding Identity Ikimenyetso cy'Ubuzima bw'Isosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. C-MAX Branding Identity Ikimenyetso cy'Ubuzima bw'Isosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. C-MAX Branding Identity Ikimenyetso cy'Ubuzima bw'Isosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.