Zhuliguan Hote Ikirango Cya Hoteri na Zhongxiang Zheng

Umushinga Zhuliguan Hote Ikirango Cya Hoteri wa Zhongxiang Zheng ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

Zhuliguan Hote Ikirango Cya Hoteri

na Zhongxiang Zheng

Umukiriya: Zhongxiang Zheng

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #114786

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Zhuliguan Hote Ikirango Cya Hoteri

Zhuliguan ni hoteri ifite insanganyamatsiko yibanda kumico yimigano, Igishushanyo gisa nkimigano no kumira, bigatuma abantu bategereza urugendo rushya. Ikirangantego cyerekana iterambere kuva mubintu kugeza kubintu, mubyukuri biva muri filozofiya ya Taoism. Ihinduka ryayo ritwara filozofiya ya Taoism gakondo y'Abashinwa "Kuva muri Tao, Umwe yavutse. Muri Umwe, Babiri; Muri Babiri, Batatu; Muri Batatu, Isi yaremye", bivuze ngo "Inzira ya Tao ikurikira kamere".

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Zhuliguan Hote Ikirango Cya Hoteri ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Zhuliguan Hote Ikirango Cya Hoteri biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Zhuliguan Hote Ikirango Cya Hoteri yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Ibipimo n'Ipaki: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Ibibazo Fatizo: Brand , Research , Hotel , Logo , Culture
Ikoranabuhanga ryo Guteza Imbere: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Ikibazo cy'Ishusho: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Ubushakashatsi: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Ibyatumye Habaho: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Igihe cy'Umushinga: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Uburyo bw'Imikorere: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patente: Trademark (2019) Zhongxiang Zheng
Abafotoye: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.