Changle Igikorwa Nyamukuru: Ipaki y'Icyoma cy'Inzoga by Hai Xia Huang

Changle Igikorwa Nyamukuru: Ipaki y'Icyoma cy'Inzoga by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Changle Igikorwa Nyamukuru: Ipaki y'Icyoma cy'Inzoga

by Hai Xia Huang

Client: Yuto Group

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

10,901

Verified Award Winner

Verify Award Status for #116260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Changle Igikorwa Nyamukuru: Ipaki y'Icyoma cy'Inzoga

Umwandiko w'Igitabo: Changle ni igishushanyo cy'ipaki y'inzoga y'ubuzima nziza yo mu Bushinwa. Agasanduku k'inyuma gakozwe mu mpapuro za korugeye kandi gashobora gupfundikwa kikaba kigororotse mu gihe cy'ubwikorezi, hanyuma kigakoranywa vuba mu ruganda rw'uruzitiro. Gupfundika agasanduku bifasha kuzigama umwanya n'amafaranga y'ubwikorezi. Ibishushanyo byerekana igiti kibisi cyakomeza gukura hejuru no hanze, hamwe n'urubuga rwa Ganoderma, inyoni ya crane, n'imisozi ya Nanshan. Longan, medlar na Angelica dahurica na byo birimo muri iyi shusho. Amabara meza ya kera akoreshwa. Agasanduku kangana na milimetero 100 ku 100 ku 270, kandi kwakira icupa rya milimetero 500.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Changle Igikorwa Nyamukuru: Ipaki y'Icyoma cy'Inzoga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Changle Igikorwa Nyamukuru: Ipaki y'Icyoma cy'Inzoga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Changle Igikorwa Nyamukuru: Ipaki y'Icyoma cy'Inzoga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensions & Packaging: Box：100mmx100mmx270mm
Bottle：500ml
Tags: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Production Technology: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Design Challenge: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Research: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiration: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Project Duration: The project done within 1 months in Shenzhen.
Operation Flow: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Team Members: Designer:Huang Hai xia, Art direction:Li Yu Chun