Self Help Graphics and Art Icyerekezo cy'Ubuzima bw'Ikirango by David Jimenez

Self Help Graphics and Art Icyerekezo cy'Ubuzima bw'Ikirango by David Jimenez is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Self Help Graphics and Art Icyerekezo cy'Ubuzima bw'Ikirango

by David Jimenez

Client: David Jimenez

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Icyerekezo cy'Ubuzima bw'Ikirango

Self Help Graphics and Art ni umushinga wo guhindura ikirango ku kigo cy'umuco n'ubugeni giherereye mu Burasirazuba bwa Los Angeles. Ikirango gishya kigaragaza agaciro, intego, n'amateka y'iki kigo, cyakomotse ku bumenyi bw'umuco no kwiyubaka mu buryo bwa politiki bw'abanyabugeni ba Chicana, Chicano, na Latinx. Imiterere y'imbonerahamwe y'ibimenyetso by'Abazteki n'Abamaya yahumekeye uburyo bw'inyuguti bw'igenzura n'ikirango cyanditswemo. Ikirango cyanditswemo cyabajwe hifashishijwe laser ku giti cya MDF, hanyuma gicapwa n'uburyo bwa 'letterpress' kugira ngo kigire imisusire yumvikana. Amaposita yacapwe hifashishijwe uburyo bwa 'screen printing' kugira ngo hubahirizwe amateka y'icapa ry'ibishushanyo muri iki kigo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Self Help Graphics and Art Icyerekezo cy'Ubuzima bw'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Self Help Graphics and Art Icyerekezo cy'Ubuzima bw'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Self Help Graphics and Art Icyerekezo cy'Ubuzima bw'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez