Zahabu Ipaki · 2021
Prakrishi Gupfunyika Imbuto Zumye
by Vishal Vora
- Igihembo cya A' Design Award cya Zahabu 2021 in Ipaki
- CLIENT: Prakrishi
- Estimated Number of Design Views: 32,977
- Verification code 559E2B71C1 · Verify this award
Colors
About Prakrishi Gupfunyika Imbuto Zumye
Prakrishi ni urutonde rw'ibipfunyika by'imbuto zumye rwakorewe isoko ry'Ubuhinde. Igishushanyo kigaragaza inkuru ishushanyije y'ubwami bw'ubuzima, aho buri mbuto yumye igaragazwa nk'umwami w'ubwami bwayo bwite. Igipfunyika gikoresha ibara rimwe, kandi imbuto yumye ni yo yonyine icapwa mu mabara, bityo ibiryo bikaba icyo amaso ahanga kuri buri gipfunyika. Uru rutonde rukoresha udufuka dufunga (zip lock) ducapwa mu mabara ane. Buri gipfunyika gifite ubugari bwa milimetero 140 n'uburebure bwa milimetero 210. Intego ni ugutuma igicuruzwa kigaragara neza kandi kimenyekana byoroshye ku isanduku y'ibicuruzwa yuzuye.
About the Igihembo cya A' Design Award cya Zahabu
Prakrishi Gupfunyika Imbuto Zumye ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Prakrishi Gupfunyika Imbuto Zumye biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Prakrishi Gupfunyika Imbuto Zumye itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Image Credits
- Vishal Vora and Team
