Zahabu Urubuga rwa Interineti · 2021
Inspiration Urubuga
- Igihembo cya A' Design Award cya Zahabu 2021 in Urubuga rwa Interineti
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Urubuga
Inspiration ni urubuga rwakozwe ku ikirango cya Zippo. Uru rubuga rugaragaza ikirango binyuze mu ndangasura nshya n'imikoranire y'ukoresha ishimishije. Amashusho ahinduka atanga ku mapaji imiterere y'igerageza mu buryo bugaragara. Insanganyamatsiko y'umukara yakoreshejwe ku miterere yose kugira ngo ishyigikire uburambe buhoraho mu kureba. Igishushanyo cy'imikoranire cyubatswe hakoreshejwe ikoranabuhanga rigezweho ry'imikoranire y'ukoresha kugira ngo abasura bakomeze kwitabira. Intego ni ugutangiza ikiganiro n'abaguzi no kugaragaza umuco w'ikirango mu buryo bugezweho.
About the Igihembo cya A' Design Award cya Zahabu
Inspiration Urubuga ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Inspiration Urubuga biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Inspiration Urubuga itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
