Zahabu Urubuga rwa Interineti · 2020
Macy’s Website Urubuga rwa E-Commerce
- Igihembo cya A' Design Award cya Zahabu 2020 in Urubuga rwa Interineti
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Urubuga rwa E-Commerce
Urubuga rwa Macy's ni urubuga rw'ubucuruzi bwo kuri interineti rwemerera abakiriya kugura ibicuruzwa bya Macy's kuri interineti. Uru rubuga rwongeye gukorwa bushya mu mwaka wa 2019 hashingiwe ku bitekerezo by'abakiriya, bituma haboneka igishushanyo cyiza, cyoroshye kandi gishingiye ku myambarire igezweho. Imiterere y'urubuga ishingiye ku bitangazamakuru by'imyambarire n'ibikoresho by'ikoranabuhanga bigenewe abaguzi, kandi rugamije gutandukanya Macy's n'abandi bacuruzi bahatana. Hakoreshejwe ikoranabuhanga rigezweho ry'urubuga rihinduka rikurikije igikoresho, ku buryo urubuga rushobora kurebwa kuri mudasobwa zigendanwa, tablet na telefoni zigezweho. Ubushakashatsi ku buryo abakoresha babona urubuga bwayoboye iri hindurwa, hakubiyemo amatohoza, ibiganiro n'igerageza ry'uburyo bworoshye bwo kurukoresha.
About the Igihembo cya A' Design Award cya Zahabu
Macy’s Website Urubuga rwa E-Commerce ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Macy’s Website Urubuga rwa E-Commerce biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Macy’s Website Urubuga rwa E-Commerce itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
