World Cyber Games 2019 Xi'an Iserukiramuco rya Esports na Kenneth Nienhuser

Umushinga World Cyber Games 2019 Xi'an Iserukiramuco rya Esports wa Kenneth Nienhuser ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Ibikorwa.

ZahabuIbikorwa· 2020

World Cyber Games 2019 Xi'an Iserukiramuco rya Esports

na Kenneth Nienhuser

Umukiriya: Eidetic Marketing

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ibikorwa

104,601

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #93904

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye World Cyber Games 2019 Xi'an Iserukiramuco rya Esports

World Cyber Games 2019 Xi'an ni iserukiramuco rya esports ryabereye mu minsi ine mu kigo cy'imurikagurisha i Xi'an, mu Bushinwa. Iki gikorwa cyakoresheje metero kare 30,000 kandi cyahuje abakinnyi 504 baturutse mu bihugu 33. Igishushanyo gishingiye ku ishusho ya kibe (cube) yo mu kirango cy'iki gikorwa. Utudomo, impande n'ubuso bya kibe byakoreshejwe ku ruhimbi, ku byapa ndanga no ku bicuruzwa. Kibe ihagaze ku ruhande rumwe yubatswe nk'urwibutso rwa LED mu kibuga cyo hagati. Inzira, impimbi n'ibikorwaremezo byateguwe kugira ngo biyobore uko abashyitsi bagenda. Gahunda yarimo irushanwa, umuhango wo gufungura, iserukiramuco ry'umuziki hamwe n'igikorwa cya cosplay.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

World Cyber Games 2019 Xi'an Iserukiramuco rya Esports ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. World Cyber Games 2019 Xi'an Iserukiramuco rya Esports biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. World Cyber Games 2019 Xi'an Iserukiramuco rya Esports itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Ibipimo n'Ipaki: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Ibibazo Fatizo: game, eSports, WCG, World cyber games, festival
Ikoranabuhanga ryo Guteza Imbere: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Ikibazo cy'Ishusho: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Ubushakashatsi: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Ibyatumye Habaho: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Igihe cy'Umushinga: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Uburyo bw'Imikorere: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Abagize Itsinda: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung