Zahabu Ipaki · 2021
Apollee Ipaketi y'Amavuta y'Umutoza
- Igihembo cya A' Design Award cya Zahabu 2021 in Ipaki
- CLIENT: Manoli Canoli
- Estimated Number of Design Views: 44,363
- Verification code 581FD6AC20 · Verify this award
Colors
About Apollee Ipaketi y'Amavuta y'Umutoza
Apollee, Amavuta y'Umutoza ya Kizigenza. Igicuruzwa cyakira abakiriya bose mu rugendo rwigana ku myumvire y'ubwiza bukabije. Cyahuwe intumbero n'ibigabiro by'ibiti by'umutoza n'imbaraga z'imyiga y'umutoza yo mu Bugereki, iki gishushanyo cyerekana isano iri hagati ya Mama Kamere n'abana bayo, mu gihe ibikoresho byujuje ubuziranenge bitanga ibyiyumviro bidasanzwe byo gufata. Niho habaho inzobere n'urufatiro ruhoraho kugira ngo habeho uburambe budasanzwe mu guteka no mu itangwa ry'ikirango!
About the Igihembo cya A' Design Award cya Zahabu
Apollee Ipaketi y'Amavuta y'Umutoza ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Apollee Ipaketi y'Amavuta y'Umutoza biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Apollee Ipaketi y'Amavuta y'Umutoza itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
- Dimensions & Packaging
- Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95 - Tags
- Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
- Production Technology
- Glass & Paper. Environmentally friendly.
- Design Challenge
- The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
- Research
- Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
- Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Image Credits
- A.S. Advertising, 2019
