Three Emotions Ubwoko bw'Ikirango by Tsuyoshi Omori

Three Emotions Ubwoko bw'Ikirango by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2021

Three Emotions Ubwoko bw'Ikirango

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Three Emotions Ubwoko bw'Ikirango

Amarangamutima Atatu ni ikirango cy'ubwoko cy'ikigo kitagamije inyungu mu Buyapani. Iki kigo gikorera ku kongera ibigo by'ubuvuzi bw'indwara ya Hansen (Hansen's disease sanatoria) ku rutonde rw'Umurage w'Isi wa UNESCO (UNESCO World Heritage List). Ikirango kigizwe n'ibishushanyo bitatu bigereranya umubabaro, agahinda n'ibyiringiro. Umunwa wa buri gishushanyo ushushanyijwe mu buryo bw'ikiraro, kandi bigasoma nk'inyuguti H. Ikiraro gikomoka ku kiraro nyacyo cyubatswe ku kirwa aho ibigo byombi by'ubuvuzi biherereye. Amaposita afite ingano ya milimetero 594 kuri 841 ayerekanwa mu masomero y'incuke, amashuri y'incuke n'ibitaro.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Three Emotions Ubwoko bw'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Three Emotions Ubwoko bw'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Three Emotions Ubwoko bw'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.