Timing Sauce Uburozi bw'Ibirango by Wai Ching Chan

Timing Sauce Uburozi bw'Ibirango by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Timing Sauce Uburozi bw'Ibirango

by Wai Ching Chan

Client: Timing Sauce

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Uburozi bw'Ibirango

Timing Sauce ni umushinga w'ibirango wakozwe ku bw'uwakora imisemburo (sauce). Uyu murimo urimo izina rishya ry'ikirango, ikirango (logo), ipaki n'ibikoresho by'ubucuruzi. Izina ry'umwimerere ryerekezaga kuri pasita, ritajyanye n'ibicuruzwa byari bigurishwa, bityo hahiswemo izina rishya. Ikirango gikoresha imiterere idasobanutse neza (abstract shapes) igaragaza imisemburo hamwe n'isura iseka. Ubushakashatsi ku mibare y'amabara bwayoboye guhitamo amabara, kandi hagerageje kongera guhuza amabara menshi kugira ngo hagaragazwe ibyishimo n'inzara yo kurya. Amalebo yacapwe ku mpapuro za PVC zicanwa kandi zidatobora amazi, kandi zikorwa mu bunini butatu bwiswe ku macupa ya mililitiro 120, 150 na 180.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Timing Sauce Uburozi bw'Ibirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Timing Sauce Uburozi bw'Ibirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Timing Sauce Uburozi bw'Ibirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong