Mijia Toothbrush Gupakira by Xiaomi is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Mijia Toothbrush Gupakira

by Xiaomi

Client: Xiaomi

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Gupakira

Umwanya wa Mijia Toothbrush ni ipaki y'agasanduku k'impano yakozwe ku bw'igikoresho cyo koza amenyo gikoresha amashanyarazi. Agasanduku ko hanze gafata imiterere n'ibara byacyo ku kintu kiri imbere. Ishusho y'ibara ry'ubururu buhehereye igizwe n'imisogongero yoroshye itwikira hejuru, isubiramo imirongo yoroshye y'igikoresho cyo koza amenyo. Imirongo ibiri ifite urumuri rudasanzwe rwa ultraviolet yandikishijwe hejuru y'ishusho kugira ngo yongere ubujyakuzimu no gushimangira igishushanyo mbonera cy'inganda cyiza. Ibara ry'ubururu buhehereye rihuye n'igikoresho, bigatuma agasanduku kagaragara nk'ikintu kimwe gisa neza. Ishusho izamutse ituma hejuru y'agasanduku igaragara neza mu buryo bwa 3D, bikanafasha iyi paki y'impano kugaragara mu maduka.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Mijia Toothbrush Gupakira ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mijia Toothbrush Gupakira biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mijia Toothbrush Gupakira yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang