Evervess Soda Water Gupakira Ibinyobwa by PepsiCo Design and Innovation

Evervess Soda Water Gupakira Ibinyobwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2021

Evervess Soda Water Gupakira Ibinyobwa

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Gupakira Ibinyobwa

Evervess Soda Water ni imyubakire y'ipaki ry'itsinda ry'ibinyobwa bifite umwuka (carbonated sodas) n'ama toniki. Iyi marika ifite amateka y'imyaka hafi mirongo umunani, kandi indangagaciro y'iyerekana yasibanguwe kugira ngo habeho gutangiza rimwe rihuriweho ku isoko rya Shinwa. Imyubakire ya mbere yumvikanaga iremereye kandi yerekana ubwiyandarike, bityo ipaki ryoroshejwe kugira ngo ryerekane ubukonje n'ubushyuhe bworoshye. Ikimenyetso gito cy'amashusho gifite ibara ry'umukara na teal kigaragaza isoko y'amazi (fountain), ikimenyetso cy'imbaraga, ubukonje n'kuvugurura. Ibi binyobwa birashobora gutunganywa mu binyobwa bivanze (cocktails) cyangwa bikanyobwa uko byakabaye byonyine.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Evervess Soda Water Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Evervess Soda Water Gupakira Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Evervess Soda Water Gupakira Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release