Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Kwamamaza Competition Category.
IfezaKwamamaza· 2021
Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Igihembo cya A' Design Award cya Ifeza Winner in Kwamamaza Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa
Lays Heartwork ni igikorwa cyo kwamamaza cyakorewe ikirango cya Lays mu gihe cy'icyorezo cya Covid-19. Iki gikorwa gishimira abantu bakora inyuma y'urukurikirane rw'agaciro rwa Lays, harimo abahinzi, abakozi bo mu ruganda, abashoferi ba za kamyo, abacuruzi n'abakozi batwara ibicuruzwa. Amabara meza kandi atanga icyizere ahujwe n'ubutumwa butaziguye bwo gushimira ku byerekeye igishushanyo cy'imifuka. Buri mufuka uhinduka ikimenyetso cyo gushimira abakozi b'imiryango bakunze kutabashimira imbonankubone. Intego ni ukwerekana ko akazi nk'ako ka buri munsi atari akazi gakomeye gusa, ni akazi kava ku mutima.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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