Lays Signature Uburambe bw'Ikirango bw'Igihe Gito by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Zahabu in Ibikorwa Competition Category.
ZahabuIbikorwa· 2021
Lays Signature Uburambe bw'Ikirango bw'Igihe Gito
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Igihembo cya A' Design Award cya Zahabu Winner in Ibikorwa Category
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- Verified Award Winner
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The Design
About Lays Signature Uburambe bw'Ikirango bw'Igihe Gito
Lays Signature ni uburambe bw'ikirango bw'igihe gito bwakozwe bushingiye ku biryo bya chips z'ibirayi. Ubu burambe bukorerwa ahantu h'agateganyo imbere mu maduka akomeye yihariye, aho akabari ka chips gakoreshwa mu buryo bwo kuvanga uburyohe gakora nk'urubuga ruto rw'imyidagaduro. Abasuye bareba igitaramo kibaho, aho uburyohe bwihariye bukorerwa n'intoki imbere yabo. Uburyo bw'imyidagaduro n'ubushukanyi ku byiyumviro byinshi busubiramo uko chips zitangwa, zisomwa kandi zigasangirwa. Intego ni ukugera ku bakiriya bakiri bato baha agaciro uburambe nyakuri no gusangiza abandi ku mbuga nkoranyambaga. Igice cya mbere cyerekanwe mu iduka rikomeye rya Lane Crawford.
The Recognition
About the Igihembo cya A' Design Award cya Zahabu
Lays Signature Uburambe bw'Ikirango bw'Igihe Gito ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Lays Signature Uburambe bw'Ikirango bw'Igihe Gito biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lays Signature Uburambe bw'Ikirango bw'Igihe Gito itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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