Zahabu Ipaki · 2021
Game Fuel Gupfunyika Ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Zahabu 2021 in Ipaki
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Gupfunyika Ibinyobwa
Game Fuel ni ipaki idasanzwe y'ikinyobwa gitanga imbaraga yakozwe ku ikirango Adrenaline Rush mu Burusiya. Iyi dizayini yubahiriza umuco w'imikino ya videwo n'iy'e-sports. Ikirango A kigaragara ku gakombo cyahinduwe kikaba irembo ry'amabara ritumira umuguzi mu bidukikije bishya by'umukino kandi rikarema imyumvire yo kwinjira mu mukino buhoro buhoro. Iyi dizayini irenga ipaki ikagera no ku bunararibonye bwagutse bw'ikirango. Intego yagaragajwe kwari ugukura umuryango w'abakina imikino mu bitekerezo bimenyerewe no guha abakinnyi imbaraga n'icyizere byo gukora neza cyane.
About the Igihembo cya A' Design Award cya Zahabu
Game Fuel Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Game Fuel Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Game Fuel Gupfunyika Ibinyobwa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
