SuNeungDokHae Urukurikirane rw'Ibitabo by'Uburezi by Jaehun Kim

SuNeungDokHae Urukurikirane rw'Ibitabo by'Uburezi by Jaehun Kim is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

SuNeungDokHae Urukurikirane rw'Ibitabo by'Uburezi

by Jaehun Kim

Client: Visang

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About SuNeungDokHae Urukurikirane rw'Ibitabo by'Uburezi

SuNeungDokHae ni urukurikirane rw'ibitabo by'uburezi n'ubuzima bw'ikirango bigenewe kwiga gusobanukirwa mu gusoma. Uru rukurikirane rufasha abanyeshuri biyitegura Ikizamini cy'Ubushobozi bwo Kwiga muri Koreya. Amakuti akoresha igishushanyo cy'idirisha, agaragaza ahantu heza h'ibishushanyo bihuza n'ibisomwa mu buri gice. Uburyo bw'amabara butandukanya ibice by'ubumenyi ku rwego rw'amashuri abanza n'ayisumbuye ato. Imbere, imigendekere y'amakuru afite ibishushanyo mbonera igaragaza ibyigwa mu buryo bugaragara. Buri gitabo gipima santimetero 22 kuri 28 mu bunini, na milimetero 7 mu bugari, kandi gifite impembe zizengurutse kugira ngo bigire umutekano.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

SuNeungDokHae Urukurikirane rw'Ibitabo by'Uburezi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. SuNeungDokHae Urukurikirane rw'Ibitabo by'Uburezi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. SuNeungDokHae Urukurikirane rw'Ibitabo by'Uburezi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuNeungDokHae is a professionally crafted learning brand for improving reading comprehension on the CSAT by deeply analyzing the language section. This resource of brand identity stems from its trademark series of illustrations that directly reflect the target learning content. Through a deliberate color system, this series separates the fields of study between elementary and middle school students and utilizes its infographic design to both visually and cognitively elucidate learning content.
Dimensions & Packaging: After consideration of the physical characteristics of its teenage readers, SuNeungDokHae is sized with dimensions of 220mm * 280mm * 7mm for easy transportation, and the corners are rounded for safety. To create positive aesthetics, Visang used spot coloring printing and an iridescent finish both based on the overall brand color system.
Tags: Reading Comprehension, korean, CSAT, student
Production Technology: Visang designed the cover of the work to stimulate the learners imagination through illustrations that enable the students to infer the learning topics in advance. Additionally, the interior composition features an infographic design that allows for content to be understood visually and cognitively, instead of only being passively read. In this way, the SuNeungDokHae brand differentiates itself from its peers.
Design Challenge: The greatest challenge was designing exceptional academic material that empowers learners to enjoy self-directed study without fear. To that end, various design methods were employed so that students would be able to read the CSAT learning content without burden. The infographics help students grasp the learning goals at a glance, present familiar characters, and apply warm and gentle colors to the content so that students can pursue the learning process without any pressure.
Research: Visang prioritized vocabulary and reading comprehension as foundational study skills without which multi-disciplinary learning ability would be compromised. The SuNeungDokHae Project aims to aid students in efficiently learning high-level reading content. Visang utilizes infographics to explain challenging content so that students can better visualize their studies. This has resulted in the successful launch of the brand, allowing it to support self-directed learning of CSAT reading content.
Inspiration: Essential value of the brand is its dedication to the process of finding joy in learning. Visang visualizes this process through the motif of a window. The world seen through the window depicts the essential stories contained within each book. The material in each chapter is related to the background images viewed through the window. In this way, the lessons can be engagingly studied, and the image of a brand identity that embraces the joy of learning is consistently applied throughout the work.
Project Duration: The SuNeungDokHae Project was conducted in Seoul, South Korea. The brand for improving reading comprehension on the College Scholastic Ability Test by deeply analyzing the language section was developed from June to December 2020.
Operation Flow: SuNeungDokHae is a reading comprehension learning brand developed for self directed study. Through gorgeous illustrations and an infographic design that can stir the learner’s emotional connection to the literary works, the series aims to reduce the weight of advanced level learning and to promote the perseverance needed for self motivated study.
Team Members: Creative Director : Ryeoeun Jung
Designer : Sehee Lim
Designer : Jiin Yu
Designer : Sujung Jang
Designer : Young Hyun Kim
Designer : Youn Seok Choi
Designer : Ji Sun Park
Image Credits: VISANG