Out Here It's Dew Umukino wo Kwamamaza by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.
BuronzeKwamamaza· 2021
Out Here It's Dew Umukino wo Kwamamaza
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew Umukino wo Kwamamaza
Out Here It's Dew ni umukino wo kwamamaza wakorewe ikinyobwa cy'amazi afite gaze (carbonated soft drink), ugenewe abakunda ibikorwa byo hanze mu karere ka Midwest muri Leta Zunze Ubumwe za Amerika. Uyu mukino ushishikariza abantu kunywa iki kinyobwa mu gihe bariko barashaka inyamaswa, baroba, bagenda mu bwato cyangwa banyura mu nzira z'ibirunga. Uyu mukino watangiye n'itangwa ry'amadolari makumyabiri (20) yishyurwaga ku bibaba (permits) byo gushaka inyamaswa no kuroba mu mwaka wa 2020. Igikorwa cyo gufotora cyubatse ububiko bunini bw'amashusho bwifashishwa mu byicaro byo kugurisha, imbuga nkoranyambaga, ndetse no mu kwamamaza mu ahantu ha rusange (out of home advertising). Ahantu hamwe hatoranyijwe kugira ngo hagaragaze igihe cy'itumba, impeshyi, n'umwaka wose mu gufotora kumwe.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Out Here It's Dew Umukino wo Kwamamaza ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Out Here It's Dew Umukino wo Kwamamaza biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Out Here It's Dew Umukino wo Kwamamaza ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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