Zahabu Kwamamaza · 2021
Pepsi For The Love Of It Kwamamaza Ubukangurambaga
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Zahabu 2021 in Kwamamaza
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Kwamamaza Ubukangurambaga
Pepsi For The Love Of It ni ubukangurambaga bwo kwamamaza bwakozwe ku isoko ry'Ubushinwa. Ubu bukangurambaga bushingiye ku ruhererekane rw'ibishushanyo bitandatu by'amakopo y'ibinyobwa. Buri kopo ryerekana siporo cyangwa imyidagaduro itandukanye, nka gymnastique y'injyana, tenisi yo ku meza, kwibira mu buryo buhuje na shuttlecock cyangwa gukina nyabuzana. Andi makopo yerekeza ku muziki no kubyina, mu buryo buhuje n'umurage w'ikirango cya Pepsi. Iyi koleksiyo ikoresha amabara azwi ya Pepsi mu buryo bugaragara kandi butandukanye n'ibisanzwe. Ibishushanyo bitandukanye by'amakopo bituma buri muguzi ahitamo ikopo rihuje n'ibyo akunda.
About the Igihembo cya A' Design Award cya Zahabu
Pepsi For The Love Of It Kwamamaza Ubukangurambaga ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Pepsi For The Love Of It Kwamamaza Ubukangurambaga biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi For The Love Of It Kwamamaza Ubukangurambaga itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
