4Vita Herbs Ibipfunyika by'Ibinyobwa by'Ibyatsi by Maria Stylianaki

4Vita Herbs Ibipfunyika by'Ibinyobwa by'Ibyatsi by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

4Vita Herbs Ibipfunyika by'Ibinyobwa by'Ibyatsi

by Maria Stylianaki

Client: Deep Blue Design

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

11,574

Verified Award Winner

Verify Award Status for #119262

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 4Vita Herbs Ibipfunyika by'Ibinyobwa by'Ibyatsi

4Vita Herbs ni igishushanyo cy'ibipfunyika cy'itsinda ry'ibyatsi bikoreshwa mu gutegura ibinyobwa. Igipfunyika kimwe kimwe gifite ishusho, kandi amabara ahuriweho neza ahuza ishusho zose kugira ngo bigire indangagaciro imwe ku bijyanye n'iryo tsinda ry'ibicuruzwa. Amabara aturumbuka yahumekewe n'amabara y'imirima y'ibyatsi kandi atandukanye n'amabara adatuka akunze kuboneka ku bicuruzwa bisa n'ibi. Inyandiko isobanura ibiri mu gipfunyika ishyirwa imbere y'igipfunyika aho kuba inyuma, kugira ngo inyungu n'amakuru y'ingenzi bisomwe vuba. Igipfunyika ni ubwoko bwa "doy pack" bwa plastiki bufite umuzip ubika ibyatsi bishya nyuma yo kubifungura bwa mbere.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

4Vita Herbs Ibipfunyika by'Ibinyobwa by'Ibyatsi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. 4Vita Herbs Ibipfunyika by'Ibinyobwa by'Ibyatsi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. 4Vita Herbs Ibipfunyika by'Ibinyobwa by'Ibyatsi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.