Buronze Amashusho · 2021
Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete
- Igihembo cya A' Design Award cya Buronze 2021 in Amashusho
- CLIENT: Beat Coffee
- Estimated Number of Design Views: 10,289
- Verification code 51458B8E05 · Verify this award
Colors
About Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete
Beat Coffee ni igishushanyo cy'ikirango n'ifunika ry'ibicuruzwa by'ikigo gicuruza ikawa. Guhindura ikirango byatangiye no gusesengura isoko, gusuzuma abahatanira isoko no kubona ibitekerezo by'abakiriya, ibyo bikaba byaragennye ingamba n'aho ikirango kigomba kuza. Aho kigomba kuza kigaragazwa n'imvugo Serious Fun Coffee, igena imvugo rusange kandi ihuza imyidagaduro, umuziki na kawa. Ijwi ry'unyiri isosiyete rikoreshwa kugira ngo ikirango kigire ubuzima. Iki gitekerezo kimwe kigezweho no ku mufuka wa kawa wacapwe, ugahinduka ubuzima binyuze mu ikoranabuhanga rya augmented reality. Intego ni ikirango kigaragara neza, cyibanda ku bakiriya kandi cy'urwenya.
About the Igihembo cya A' Design Award cya Buronze
Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
