Rename Umumurikano w'Imyubakire by Xue Jiang

Rename Umumurikano w'Imyubakire by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2021

Rename Umumurikano w'Imyubakire

by Xue Jiang

Client: 869 School of Design

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rename Umumurikano w'Imyubakire

Rename ni umumurikano w'imyubakire ugaragaza ibibazo bijyanye n'ibipimo n'ipima. Uyu mumurikano ukoresha ururimi rw'amashusho rukuwe mu bikoresho byo gupima. Amashusho, ivanzemvange (collage) n'ifoto bihujwe, kandi ibishushanyo bine by'ibanze biva mu itsinda ry'imisusire y'agatatu (triangle set) bishushanywa kandi bigateranywa bikagira imisusire y'ibinyugunyugu. Uruzitiro rurerure rw'urupapuro rukora nk'icyuma cyo gupima (tape measure), bityo abasura bashobora guhitamo cyangwa gukora igice cy'ivanzemvange kijyanye n'umuco wabo bwite bakagitwara mu mufuka w'inyandiko. Umwenda wa PVC utagaragaramo n'urupapuro ruzengurutse bikoreshwa mu kwerekana.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Rename Umumurikano w'Imyubakire ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Rename Umumurikano w'Imyubakire biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Rename Umumurikano w'Imyubakire yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensions & Packaging: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Tags: Rename, standard, measurement, ruler
Production Technology: Transparent PVC cloth, toilet paper roll paper
Design Challenge: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Research: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiration: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Project Duration: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Operation Flow: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Team Members: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Image Credits: Creator Wu Huizi，in 2021，RENAME